Why We Don’t Speak in Buzzwords—and You Shouldn’t Have to Either

“Let’s align on synergies to optimize our transformational roadmap.”

Sound familiar? Probably. And if you rolled your eyes halfway through reading that sentence, we’re right there with you.

At Authentic Consulting Group, we believe in saying what we actually mean. No fluff, no filler, no buzzword bingo.

Why? Because in high-pressure environments, clarity is power. The people doing the work don’t have time to decode consulting jargon—and they shouldn’t have to.

The Problem With Buzzwords in Hospitality

Buzzwords are everywhere in the corporate world. You’ve heard them: leverage, synergize, disrupt, optimize, pivot, enablement, value-add, unlock. They're often used to sound smart—but too often, they get in the way of actually being smart.

Here’s the truth:
🔹 Buzzwords confuse people.
🔹 They stall decisions.
🔹 They make things sound more complicated than they are.
🔹 And worst of all—they can erode trust.

If you can’t explain something clearly, do you really understand it? That’s the standard we hold ourselves to.

What We Do Instead

At Authentic, we take a plain language approach. We explain things like we’re sitting down at the hotel bar after a shift change—straightforward, respectful, and human.

Instead of saying:

“We’ll deploy an engagement strategy to drive end-user adoption across cross-functional stakeholders.”
We say:
“We’ll help your people understand the new system and feel confident using it.”

Instead of:

“Let’s establish a change champion network to drive holistic alignment.”
We say:
“Let’s figure out who your team actually listens to and make sure they’re on board.”

This isn’t about dumbing things down—it’s about clarity. Good communication is good leadership.

Why It Matters in Hospitality

The hospitality world runs on real-time decisions, diverse workforces, and a lot of moving parts. There’s no room for vague deliverables or convoluted plans.

When we’re supporting a UKG rollout or solving a workforce issue, we make sure everyone—from HR directors to frontline supervisors—understands:

• What’s happening

• Why it matters to them

• What to do next

The success of any project doesn’t come down to what was said in a PowerPoint—it comes down to what actually happens on the floor, in the back office, and at the end of every shift.

Our Promise: Keep It Real, Keep it Authentic

We’re not trying to win awards for our vocabulary. We’re here to get the job done, help our clients feel supported, and build trust through every interaction. That starts with language people actually understand.

So no, we won’t “circle back to revisit your optimization pipeline.” We will check in on how the new scheduling tool is working for your housekeeping team. And honestly? We think that’s way more valuable.

If you’re looking for UKG experts who don’t talk like robots, let’s connect.